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African Soccer Team Jerseys by Puma will Promote Biodiversity at World Cup

The kits have been designed to raise awareness of biodiversity and are part of Puma’s Play for Life partnership with the UN Environment Programme to raise funds for the UN’s International Year of Biodiversity, and will be used by the 12 teams Puma sponsors.

The aim of the kits is to raise awareness of conservation of habitats and species via the footballing stage. In addition to the World Cup and Orange Cup of African Nations, they will be used in international matches in the lead up to the World Cup.

Play for Life will focus its energy on biodiversity issues throughout Africa, specifically regarding the Congo Basin, and Miombo-Mopane Woodlands and Savannas of Southern Africa, areas among the most diverse in the world.


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